Kenny and Jerry Bell started delivering papers at 8 and 9 years old. As kids running their first route, the two brothers learned early on the value of hard work, timeliness, and customer service. Good service led to happy customers.
The value of treating customers well stuck with them as they grew up in Elk Grove, CA. Through high school Jerry and Kenny worked at their father’s dental office. They had responsibilities such as taking out the garbage, cleaning the floors, and putting everything back in its place. In their 20s, Jerry and Kenny opened their first business — a pizza shop called Pizza Bell. Kenny and Jerry discovered the key to running a successful pizza business: speed, consistency, and a no-questions-asked return policy. In other words, treat others as you would want to be treated.
“When we got into the pizza restaurants,” Kenny remembered, “Jerry and I learned really fast that people would get mad if you forgot olives on their pizza, or they get mad that you put peppers on their pizza, or something to mess it up. We knew back then with service, that if the customer had an issue, we’re just going to take care of it and not ask any questions. So, if you forgot the olives, just give them another pizza.”
Kenny and Jerry continued to create exceptional customer experiences and soon saved up enough dough to expand Pizza Bell to new locations in the Sacramento area.
“We were born and raised in Elk Grove, which is just south of Sacramento. The values that I think that I acquired because of the area is hard work. Our dad was one of the first dentists in Elk Grove. He set an excellent example of how to conduct ourselves in a local business,” Kenny said.
Kenny, Jerry, and their siblings gained valuable business experience by observing their father. Not only did they learn firsthand how to treat others with respect and kindness, they developed a strong work ethic. If something wasn’t done right, their father would make them do it again.
“When we were kids,” Jerry recalled, “we would go in and out of his office. We would go in there at 7 o’clock in the morning before school and clean his office. So we’d have to go through and wipe down all the equipment, empty the garbage, vacuum the floor, and clean it all up. The one thing that I always got from him was how he treated his patients. He had a great chairside manner with them, where he made them feel really special.”
After several years in the pizza business, Kenny and Jerry decided to put their HVAC certifications to work. In 1991, Advanced Heating & Air was born. They placed flyers on top of their pizza boxes advertising heating and cooling services. When a call came in for a tune-up or service call, Jerry and Kenny would change their shirts, slap a heating & air magnet on the pizza delivery truck, and head out to the call. A few years later, Advanced Heating & Air was renamed to Bell Brothers Heating & Air. They provided exceptional customer service — a kind their neighbors weren’t used to.
“The evolution of our HVAC business started with our first headquarters at our pizza shop in Elk Grove,” Kenny said. “We actually started putting flyers on top of the pizza boxes for a tune-up or a service call and then when that call would come in on our old pagers, Jerry and I would change our shirts, we’d slap magnets on the pizza delivery truck, and then we’d run out and do the service call, come back, change our shirts, and be back to making pizzas.”
They knew that treating people like family created long-term relationships and customer satisfaction. Whether they were dealing with clients, other contractors, or their growing pool of employees, they treated everyone like family. People responded to their hard work, fair treatment, and family values. Within no time they were creating lifetime customers who continued to call again and again. Once word got out, more and more people called looking for an opportunity to work for a company that did things the honest way. Recommendations by happy customers to their family and friends have always been Jerry and Kenny’s strongest advertisement.
“When we started out,” Jerry said, “we didn’t have this in mind of the size that we’ve gotten to where we are right now. It makes me proud to be able to say, where me and Kenny started out at the back door of the pizza parlor to where it is now.”
Bell Brothers only grew from there. They had the technical skills and the customer service skills to get more and more referrals and repeat business. The same principles that helped Jerry and Kenny build Pizza Bell also helped them grow Bell Brothers to where they are at today. Every service is detailed and designed to ensure a consistent experience every time. Bell Brother’s quickly became known as “The No Surprise Guys.”
“We’re the ‘No Surprise Guys’ and that came about because we always talked about no fine print, no fuzzy math, just tell the customers what you’re going to do for them and then just do it,” Kenny said. “And if it doesn’t work out, and they’re not happy with what it is, do whatever you’ve got to do to make them happy.”
Over time, Bell Brothers increased services and support to include insulation, plumbing, and windows. Nearly 30 years later, Bell Brothers continues to solve requests in a friendly and timely manner. Customers know exactly what they are going to get from the “No Surprise Guys.”
Every technician is trained, certified, background checked, and drug tested. Bell Brother’s technicians are exposed to various scenarios during their training. When a Bell Brothers’ technician arrives at a customer’s home they are well prepared to tackle the situation. Once the technician has pinpointed exactly what the problem is, they will walk the customer through solutions that best fit the customer’s needs.
Combined with the “No Surprise” guarantee, the company’s core values outline the strategy for achieving customer growth and loyalty in the long run.
“We’ve gained the reputation that we have by doing what we’ve said we were going to do,” Kenny continued. “A lot of people are in it just for the buck and they don’t really care about the customer long term. We’ve been in business for a long, long time and we plan on being in business for as long as we live.”
Bell Brother’s commitment to community service sets them apart. Bell Brothers are proud supporters of CHIPS for Kids, the Sacramento Kings, Sacramento River Cats, and many other great organizations. One foundation that is particularly special to Jerry and Kenny is Keaton’s Child Cancer Alliance (KCCA). KCCA provides emotional and financial support to families affected by childhood cancer across the Northern California region. Bell Brothers has had the privilege of working with KCCA for the past six years.
Bell Brothers serves everyone from Placerville in the east to Fairfield in the west, and south to Stockton and Fresno. They have a 365-day money-back guarantee. If you’re not happy with their services, they will refund you your money.
They offer timely service, thorough maintenance, and reliable repairs and replacements for HVAC, plumbing, and windows. Get in touch with the “No Surprise Guys” today and they’ll be happy to take a look at your home. The Bell Brothers are available 7 days a week. Contact them today to schedule a free consultation. The price they quote is the price you’ll pay — guaranteed!
“Make it right,” Kenny said. “That’s emulating the business that we run today. That if we mess something up, we’re just going to take care of it. Do whatever you’ve got to do to make the customer happy. Simple.”